Is Charlie Sheen winning?

Is he winning at life? Just curious what people think. He provides us with all these wacky shenanigans which society would have ridiculed years ago yet now it's applauded while he amasses 1.66 million twitter followers in a little over 48 hours. I guess you can generalize and debate on whether it's worth it to be bad since bad lacks dire consequence (I mean, his rants seem to be helping his career and his celebrity keeps him out of jail)...